We’ve been out and about over the last few weeks, enjoying meeting up with many MA members and other colleagues at regional forums. This week we’re looking forward to Whanganui on Wednesday and Wellington on Friday, when the MA Board also meets. Next week we’ll be in Invercargill and Dunedin, including the ICOM New Zealand conference 25-26 October. See detailed listings below and please RSVP so we can set up rooms and catering. If you can’t get to any of the meetings, we’re always happy to hear from you by telephone or email.
Last weekend over 30 Kaitiaki Maori gathered in Hawke’s Bay for the Titiro Whakamua hui. Despite some rain as people arrived on Friday, we were given a bright and cheerful welcome by the tangata whenua at Kohupatiki Marae near Clive, which has recently celebrated its centenary.
Tourism 2025 was launched at the recent Tourism Summit at Te Papa. This new tourism plan is being developed by TIANZ.
Its focus has five interelated themes:
- Prioritise insight to drive and track progress – this is about using data and research to predict and evaluate initiatives and trend, and informs the next four areas
- Grow sustainable air connectivity – find ways to get more international visitors here at attractive rates, grow emerging markets, and allow people to travel around the country easily
- Target for value – understand key market segments and make sure our offerings are tailored to their needs
- Drive value through outstanding visitor experience – remove barriers and ensure tourist satisfaction
- Focus on productivity for profit – get the best value out of the resources we put into tourism products, eg by extending seasonality and availability
TIA CE Martin Snedden says this is only the beginning: “We are now focused on creating and obtaining industry endorsement for the actions that will bring Tourism 2025 to life. The actions we endorse must be pragmatic, affordable and valuable. We are not looking to create a huge list of actions that will stretch over 12 years. We recognise that we are operating in a fast-changing global and domestic tourism environment. The actions will have a short focus – one to three years – with scope for all tourism industry players, from the biggest corporates to SMEs, to play their part.”
Museums Aotearoa has provided information to the Tourism 2025 team, and will be making a further submission promoting the recognition of cultural tourism in this process.
Presentations from the Summit can be accessed on the TIA website.
Announcement of Simon Denny as NZ’s Venice Biennale artist for 2015
Announcement of NDF Board elections: new (and re-elected) NDF Board members:
- Matthew Oliver, from Manatu Taonga – Ministry for Culture and Heritage
- Mike Kmiec, from Victoria University of Wellington
- Jan Gow, from FamNet / Lets Research
- Leith Haarhoff, from Palmerston North City Library and Community Services
- Steven Fox, from Museum of Australian Democracy in Canberra
And we’re intrigued by a notice of an innovative event next week at the Museum of Wellington: the Do It Yourself Science Museum – a whole museum contained within a pizza box. This is an interactive and entertaining exploration of science and story, presented by Michele Fontana, a PhD student of Theatre and Museum Studies at Victoria University, who has won an Italian national acting contest. Two free shows only, on Wednesday 23 October. Bookings: 04 472 8904 or email. We’ll be in Palmerston North that day, so if you go to this, please let us know how it goes!
Phillipa and Talei