Posts Tagged 'National Visitor Survey'

News Update 5 February 2016

Kia ora

February already! Summer continues, cruise ships disgorge their passengers around the country, campervans are everywhere, and Chinese New Year holiday visitors are arriving. With school back this week, we’re getting into the year’s activities.

Opening this week is the new Waitangi Museum and long-awaited reopening of Christchurch Art Gallery, followed the week after by CoCA. Very different in origins and aims, the Waitangi and Christchurch openings are all encouraging signs that the value of museums to their various communities is being understood and supported.

MA and Local Government NZ are currently working on bringing together a range of voices and data to help quantify and articulate this value. Several recent and current initiatives are relevant.

This week Te Papa hosted an Australasian Visitor Research Forum, a day in which about 50 people from museums, galleries, zoos, outdoor amenities, universities and research agencies gathered to share perspectives and experience on understanding visitors.  Similar annual forums have been recently in Australia, and this is the first time in Aotearoa.  It is hoped that some of the presentations can be shared more widely, and that this dialogue continues, especially linking research and theory to practice in museums.

Another theory/practice symposium in Wellington this week explored research into intercultural dialogue and understanding generated through international exhibition exchange. Dr Lee Davidson (Vicotria University of Wellington) and her colleague Leticia Perez from Mexico have interviewed both visitors and museum staff involved in two touring shows in several countries: ‘E Tu Ake’ in Mexico, Quebec, Paris and Te Papa; and ‘Aztecs’ in Mexico, Te Papa, Melbourne and Sydney. The symposium was an excellent opportunity for some of those involved to share in the preliminary findings and extend the discussion into the broader area of cultural diplomacy. Such cross-disciplinary conversations are vital to encourage critical and innovative thinking and bring new energy into museum practice.

The importance of robust data to provide evidence of our work, especially to funders, came through in both these forums.  MA is running our National Visitor Survey this month, and we encourage all museums and galleries to participate. The standardised methodology offers statistically reliable data to participating museums, which can then be used and viewed against the national aggregate.  This annual snapshot provides vital baseline information to complement local data such as total visitation and qualitative feedback on exhibitions. It was referred to by several presenters at the Visitor Research Forum.

Information about the National Visitor Survey can be found here or by contacting survey@museumsaotearoa.org.nz. We are looking for volunteers to help with interviewing across the country, and encourage staff – especially management – to take a turn as well.  It’s amazing what insights you can get from talking directly to visitors. Talei and I are looking forward to helping out in some museums and galleries locally.

Back in the office its full steam ahead with MA16 conference and the 2016 ServiceIQ NZ Museum Awards.

Ngā mihi

Phillipa and Talei

News Update 21 January 2016

Kia ora

Welcome back to our regular News Update for 2016. We hope you had an enjoyable and relaxing festive season and wish all our members and friends a very happy new year.

The summer has seen record tourism figures, including increases in all our international markets.

Media coverage over summer for museums and galleries has been very good, and we hope that reflects increased engagement. Internationally, the news is not so encouraging, with the UK in particular facing ongoing funding cuts. And we must acknowledge the passing of David Bowie, who has influenced more than a generation of cultural creation – may his legacy continue.

In Australia, an unwelcome Christmas present was delivered to the arts and culture sector with the announcement of budget cuts which will scrap the Book Council, and cut $36.8 million from government-funded museums and galleries, mainly those in Canberra. This comes after cuts announced and partially rescinded earlier this year during political upheavals, particularly affecting funding for the Australia Council.

With most museum and gallery funding in New Zealand coming from local councils, we will need to be well-prepared for our council elections in October 2016. MA is working on the evidence base for the value of our institutions, and how we can get our message across more effectively. We are launching a project to collaborate with the wider arts, culture and heritage sector and Local Government NZ to review current research information, with the aim of preparing advocacy material for members.

At MA we’re straight back into planning for our joint MA16 conference with Museums Australia, with more updates on the programme due out at the end of the month. Earlybird registration is available until 19 February, and includes a 10% discount for 3 or more delegates from the same organisation.

Don’t forget, MA is seeking participants for a pilot mentoring scheme to take place in the Auckland region during 2016. Applications are invited by Thursday 28th January. More information and application forms can be found here.
And please check the listings below for new activities and opportunities…

We look forward to catching up with you soon.
Ngā mihi
Phillipa and Talei

2014 National Visitor Survey Results

2014NVSinfo

 

News & Notices – 8 May, 2014

Kia Ora,

Last week I was in Auckland for a workshop convened by Creative NZ as the first step in a review of the visual arts and craft/object artform categories. Around 30 people, including curators, directors, artists, educators and promoters, spent two days looking at what and how Creative NZ supports in craft/object and visual arts. We talked about how that fits into the wider ‘ecology’ of support for the arts, and what challenges, changes and priorities need to be considered over the next five years. CNZ staff will now distill all that discussion into draft reports which will be published online in early June. I encourage you to take the opportunity to provide feedback when the draft reports come out, as this will then inform the final reports and recommendations to the Arts Council in July.

While in Auckland I only managed to fit in one museum visit – to Auckland Art Gallery. I found My Country: Contemporary Art from Black Australia to be very interesting. I really enjoyed seeing the wide range of visitors to this touring exhibition from QAGOMA, including both children and adults having fun with Gordon Hookey’s Kangaroo Crew. This is an interactive for the 21st century, with hands-on activities as well as a series of retro-flavoured video game consoles, all based on a salutary tale of The Sacred Hill. There has been good media reporting and information coming out about the many other intriguing exhibitions and programmes around the country during the school holidays and around ANZAC weekend. I hope they were all as engaging and well-attended as My Country.

Also in Auckland, Lopdell House Gallery is rebranding. When the new gallery alongside the refurbished Lopdell House opens in the spring, it will be called Te Uru, or Te Hau a uru, referring to the west wind that ‘brings change, sets direction and influences the city of Auckland’.

Back in Wellington, the news is full of Mike Houlihan’s appointment as Special Adviser on Military Heritage at MCH. As Mike will not be returning to Te Papa, Arapata Hakiwai will take over as Acting CE while ‘an international search for a new Chief Executive is undertaken’.

One of our ongoing activities is research. This year’s National Visitor Survey is now complete, and participants can access their own and national data. We are preparing a visual similar to last year and it is interesting to see that the data is very similar. In June, a Victoria University museum studies student will be doing more research as a course placement. Lillian Bayly-McCredie will be looking into governance structures and how they impact on museums and galleries. Later in the year we will be reviewing and repeating the sector survey.

Statistics NZ is progressively releasing data from the 2013 census, such as Quickstats about culture and identity. As well as providing access to data tables for the serious analyst, they are producing really nice graphics which make it easy to understand. A new infographic on major ethnic groups shows 74% European, which is very close to the ethnicity of NZ-resident visitors in this year’s National Visitor Survey. Maori and Pacific Island visitor numbers however, are lower in our survey than the general population. On the 27th May another culture and identity module comes out which will be the first chance to access detailed ethnicity, birthplace, language, religion, and iwi data down to subnational levels. Check out who your potential local audience is and see how it matches up to your visitor data – who is coming and who is missing out? To find out how you can use this data, Statistics NZ is running a series of free public seminars around the country from late May to late June.

International Museums day is the 18th May with the theme ‘Museum Collections Make Connections’. MA will be sending out a press release to promote the sector and many museums around the country have special plans to mark the occasion. Our EMP group here in Wellington are even planning their first ‘Museum Hack’ tour to celebrate. Check out the ICOM webpage to find out what museums around the world are doing and the ICOM NZ webpage for a great list of ways your museum can get involved.

Ngā mihi,
Phillipa and Talei

News Update 22 March 2012

Kia ora koutou,

In the office we are very busy with preparation for MA12, guest speaker tours, Awards, AGM, and the new MA Lecture. We’re also working on the National Visitor Survey, and are very pleased that more museums are taking part this year.  As the number and range of participants grows, this will become an increasingly useful resource for all.  In addition, we are developing a more comprehensive sector statistics project to provide better data about the overall size and shape of the museum and gallery sector.

We’re also busy recruiting staff.  While we know we can’t ‘replace’ Sophie, we will be appointing a new Membership Services Manager when she leaves to explore the world.  Sophie will be with us until the end of April, looking after membership and helping Rebecca and the team with MA12.

MA12 conference – EARLYBIRD REGISTRATION EXTENDED TO 23 MARCH
Make sure you register this week for ‘Collaboration in Practice’ in Wellington, 18-20 April.  An invitation to the Directors and Governors’ Dinner at Parliament, hosted by Hon Chris Finlayson, has been sent to all directors – as we don’t have contact details for many board/trust members, please contact us if you would like any of your ‘governors’ to be invited. There are many other social and professional sessions, behind the scenes tours, and associated events. See our website for details or go straight to registration.

Inaugural Museums Aotearoa Lecture – Tuesday 17 April – Jock Phillips
We are very excited to be launching a new annual Museums Aotearoa Lecture series. The first lecture will be at Te Papa on the evening of Tuesday 17 April, so plan to come to Wellington the day before MA12. The inaugural speaker will be Jock Phillips, well known to many through his work with Te Papa, Te Ara and most recently for his ‘Insider’ blogs during the RWC 2011 ‘Real NZ’ festival.  This public event is free to attend.

AGM – Thursday 19 April
The 2012 Annual General Meeting of Museums Aotearoa will be held at Te Papa, at 12 noon on Thursday 19 April. There will be a Board vacancy for one Individual member: Jenny Harper will complete her first term on the Board, and is standing for re-election. The notice of meeting, draft agenda and voting information are in the members area of our website here, with hard copies being posted to Individual members this week.

ATTTO – Museum Training Council
The Training Council is convened by ATTTO, our Industry Training Organisation, to provide advice and input into their support of workplace training. At its meeting last week, the Council looked at priorites for the coming year, and how they relate to other sector activities and initiatives.  We were very pleased with the work ATTTO has done over the past year in developing resources to support the Museum Practice Certificate, and a new induction package, Welcome to Museums.  By bringing relevant information together, these resources will make achieving the standards quicker and more achievable. To find out more about the qualifications and resources, contact ATTTO by email or tel 04 499 6570.  If you are an experienced museum professional, you may be interested in becoming an assessor for others working on the museum standards.

Next week we’ll be announcing the finalists in the 2012 New Zealand Museum Awards.  The winners will be anounced at a celebration dinner at City Gallery Wellington on 19 April.  We’re looking forward to seeing many of you in Wellington for MA12 and the Awards – don’t forget to register this week to get the earlybird rate.  For those who aren’t able to come to MA12, there will be reports on our website and a bumper conference/awards issue of MAQuarterly in early May.

Nga mihi,
Phillipa and Sophie


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